Menu Engineering Consulting

Fix the Menu. Fix the Margins. Fix the Chaos.

Successful menus don’t happen by accident — they’re engineered.
I help operators design menus that are profitable, executable, and aligned with your kitchen’s real capabilities.

Whether you're fighting food cost, struggling with too many SKUs, or trying to revamp an outdated menu, I bring 30+ years of hands-on culinary and operational experience to get your menu working for you — not against you.

What’s Included

📊 Menu Mix & Margin Analysis

  • Identify your stars, dogs, workhorses, and puzzles

  • Evaluate contribution margin and plate profitability

  • Remove or re-engineer low-performing items

💲 Pricing Strategy & Competition Review

  • Set smart prices based on cost, value, and market

  • Identify underpriced and over-engineered items

  • Build a balanced menu that supports your financial goals

🧂 Menu Design & Layout Optimization

  • Use visual strategy to steer guests to high-margin items

  • Improve clarity, readability, and guest flow

  • Reduce decision fatigue and increase average check

📉 SKU Rationalization

  • Reduce unnecessary inventory

  • Strengthen cross-utilization

  • Simplify prep and execution

🧾 Recipe Standardization

  • Lock in consistency

  • Reduce variance

  • Protect your margins

What You Gain

✔ Better food cost and contribution margins
✔ A menu your kitchen can actually execute consistently
✔ Faster ordering and fewer back-and-forth questions
✔ Higher guest satisfaction
✔ Less waste, fewer SKUs, more profitability